million units at the very end of FIFA 18 Coins May. That's edging away from slowdown and closer to collapse. Year to date, the software unit sales are 30 percent off from the level at the same point in 2011 and over 40 percent down from the peak of the retail market in 2008. The chart below shows the trend in retail software sales through the end of May for each year since 2007. At least part of this accelerated degradation has to be attributed to the number of active platforms on the market. Last
at this time, you could make an argument that there were three relevant consoles - Microsoft's Xbox 360, Sony's PlayStation 3, and Nintendo's Wii - but this year the Xbox 360 and PS3 are far and away generating the most software revenue. In the Cheap FIFA 18 Coins past 12 months, for every $50 that the Wii generated in software sales, the PS3 generated $66 and the Xbox 360 generated over $100. For the sake of comparison, had we done the same measure a year ago, we would have said that for
$50 at retail in Wii software, the PS3 was moving less than $45 in software while the Xbox 360 shifted around $65. With each month that passes, with fewer and fewer releases, the Wii is simply waiting to be replaced by the Wii U later this year. Likewise, there is a similar situation going on in the handheld market. Last year's PSP software revenues are barely being replaced, and slightly supplemented, by software revenues on the PlayStation Vita. The Nintendo 3DS is slipping into
place formerly occupied by the Nintendo DS, but it still needs a larger base and more core Nintendo titles to truly fill that gap. What's going on here? The primary challenge facing the traditional video game industry today is that it is losing active consumers faster than it is adding new ones. This is an idea we've heard before, but most recently from Michael Olson and Andrew Connor of Piper Jaffray, who wrote that casual console gamers "are not actively using their consoles to http://www.u2fifa.com/
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