on social games think of themselves as data panies, sort of FIFA 18 Coins analytics panies, they're not really in the entertainment business. I think that will eventually die -- consumers want to be entertained; they don't want to be data-managed," Riccitiello said.While entertainment might be EA's focus, that's not to say that data analysis doesn't impact the way it approaches social games. In fact, last year EA hired its first global chief technology officer to implement technologies that will allow the pany better predict what consumers are looking for.Adding to Riccitiello's ments, EA CTO Rajat Taneja told NPR that his job is to Cheap FIFA 18 Coins "apply techniques like machine learning and neural nets to figure out what will happen next so that we can tailor the game and the experiences to delight our customers."By leveraging both classic game design and the modern data analysis techniques, EA hopes it can close the gap and Zynga and go toe-to-toe for the number one spot on Facebook.Zynga, however, appear too worried about losing its hold on the social market, as it has used the last several years to perfect the way it manages data to grow its numerous social games."We've spent three or four years building this infrastructure, and we already understand the problems in this space. I'm not trying to be dismissive, it's just that we haven't found people in the game industry who do this," Zynga chief engineer Kostadis Roussos told NPR. Microsoft has formally announced its $99 Xbox 360 and Kinect bundle -- which undercuts the prices of rival systems by requiring a two-year paid subscription -- as a part of u2fifa a pilot program at its retail Microsoft Stores.This bundle is not only cheaper than other current generation home consoles, it's priced to pete against other media-centric devices like Apple TV and Roku. Microsoft has had success positioning Xbox 360 as an entertainment hub, as more than half of
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