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Computer Published date: February 20, 2017

as mobile connectivity to Facebook quickly becomes the standard in social play. Two years from the game’s initial launch on FIFA Coins iOS, it’s still “consistently popular,” Contestabile notes: with over 3 million daily active users, Blitz is one of Facebook’s top 10 games by that measure, and it’s in the App Store’s top 10 highest-grossing games. PopCap spun Blitz off as a freemium game in order to reach a wider audience and to remove the barrier for players who wanted to play


 


on both Facebook and iOS, but who hadn’t purchased Bejeweled 2 on the App Store. Instead of keeping Bejeweled 2 on the App Store, PopCap ditched the version number and got behind it as a premium product, a service it plans to Cheap Madden NFL 18 Coins continually operate and update. A Complex Proposition“The launch was really complicated,” admits Contestabile. “We were retiring a premium game that included a mode, and at the same time launching the mode as a freemium game, and at the


 


time launching a premium game called Bejeweled that was taking the place of Bejeweled 2. …we were confused! Apple was confused.”A test launch in Canada was successful, followed by a worldwide launch with the goal of reaching high ratings and top 10 rankings. Blitz on iOS saw 6 million freemium downloads in its first month – but the interesting thing for Contestabile is not how the game outperformed its launch expectations, but how its performance compared to previous


 


for the brand. The switch to freemium visibly grew the Bejeweled business: “Every day, we see nine times the number of downloads, five times the number of users, and five times the revenue that we were seeing before,” according to Contestabile. And it’s still growing week over week, he notes. Further, the launch on iOS increased user activity on Facebook, a positive cross-pollination.But how does it perfrom on iOS versus Facebook? “Every single important metric on iOS is https://www.mmogo.com/

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