Wizard101 creative director Todd Coleman told Gamasutra in FIFA Coins a recent interview. "The trick is that players like to connect to a game's advancement curve, they like to make forward progress from whatever device they have handy.""Sometimes players take 15 minutes, sometimes two hours, sometimes just 30 seconds to play Wizard. We thought it would be interesting to expose smaller, more digestible entry points to make advancements in the game," he continued.This new browser game, which
later launch on iOS and Android, ties in NBA Live Coins directly with Wizard101, and awards players with items and experience that benefit their pets in the main MMO."The idea we had was, 'What if I don't have the time or the device handy to get into the MMO?' I might be sitting in the dentist office, and I have three minutes until I get called, and we want people to connect in with any device they have.""It's a pretty simple concept really, but nobody's really pushed very far in that regard," Coleman said,
other similar apps (like KingsIsle's own Wizardblox) rely on redeemable coupon codes, while Grub Guardians takes care of everything without codes or any sort of user input.Balancing Social With TraditionalWhile KingsIsle explicitly pointed to Zynga as a reference for its mobile game, the company as a whole is also angling toward the social space. Coleman was quick to point out that KingsIsle sees Wizard101 as a middle ground between a traditional MMO and a modern social game."We're in
interesting position, because we're a little bit of a hybrid between what you're seeing now, which are these more casual mass-market appeal games, and the mmogo traditional MMO, World of Warcraft type of games.""From a target audience standpoint, we look more like a Zynga-style game; we have massive numbers of people who come and try the game and we use that freemium model, but in terms of immersion, and the number of hours played by our players, we look a lot like an MMO," he said.
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