new generation of 3D television sets), the NBA Live Mobile Coins Move controller, and its slate of first-party titles like LittleBigPlanet, Uncharted, Ratchet & Clank, Killzone, and Resistance. This has left many to speculate about its hardware and software sales, and a possible price cut for the PlayStation 3. Moreover, the company has clearly moved on from the PlayStation 2, whose hardware sales are around 1 percent of the market each month, and the PlayStation Portable. The latter system already has a successor,
NGP, slated for release sometime in 2011, although we still consider the system unlikely to launch in the U.S. in any meaningful at Nostalrius buy gold way this year. For the remainder of 2011, we believe that Sony will essentially be a single-platform company, much like its key rival, Microsoft. With that in mind, let us shed some light on Sony's fortunes. Sony appears to be sitting on details of a rather strong first quarter for the PlayStation 3. While we cannot provide specifics, it appears that the PlayStation 3 saw
sales increase by roughly 5-10 percent in the first quarter of 2011 compared to the same period in 2010. Remember that during the first quarter of 2010 the PlayStation 3 was selling well as it came off a strong holiday and the August 2009 introduction of the $300 PlayStation 3 Slim model. While bundles have changed and new software titles have been released, any sustained increase in sales 18 months after the last price cut is an important development. One might speculate that recent retailer
has helped promote the PlayStation 3, but according to NPD Group data provided to us, the average price for the system remains well above $300, at MMOGO $318. (For the sake of comparison, the average price of the Xbox 360 has fallen to $287.) Moreover, we know that software sales for the platform have been accelerating, and by our estimates the system should break 130 million units of software in April 2011. This has no doubt been helped by Sony's own LittleBigPlanet 2 , which we know
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