What most artists do when they’re “doing social media” is try to grow their following one person at a time. Reciprocating comments and likes within their artist social circle. As I mentioned in my last post, that doesn’t work too well – and its exhausting.
Last week in our private Facebook group for TAA students, someone asked how a particular artist accumulated 75,000+ followers on Instagram.
Big social media followings rarely happen organically any more. The algorithms favor those with already large accounts.
But some people still grow huge followings.
Some of them spend a ton of money on advertising, essentially buying a huge following.
Some artists are already celebrities and amass huge followings the moment they announce they’re on a particular platform.Guest blogging was all the rage on the Internet a couple of years ago. This was the idea that you contacted every blog on the planet and sent them an awkward form letter offering to write a terrible article for them.
Please don’t do that.Just by reaching out to these organizations and telling them about an upcoming show, or the story of a recent commission, or even the story behind your art, you can give them some good ideas for their next story.
Local journalists are easily accessible. Simply look at their bylines (the names of the authors of the articles) and either find their email addresses on the company website, or reach out to them on Twitter.
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