It's a disturbing trend that the gaming at NBA Live Mobile Coins industry has grown to embrace, with NBA 2K14 regrettably among the guilty parties. One example: In the past, gamers could do in-game training exercises to build up the skill levels of the in-game players. It was a direct relationship: More exercises equals higher skill. Under the new system, training exercise earn gamers not skills, but rather in-game currency that can be used to boost skill levels.
It's a subtle distinction if you're the Cheap NBA Live 18 Coins type of gamer patient enough to train your way to stardom. But many people aren't. That's where the real-world money comes in. Compounding the issue is that many aspects of the game's single-player campaign are lacking compared to past NBA titles, with more emphasis placed on the online modes—specifically "MyGM" and "My Career"—that, go figure, provide more opportunities for microtransactions.
MyGM, for instance, puts you in the shoes of a general manager and tasks you with securing contracts, negotiating partnerships, and keeping up with player emotions. It's all backed by a skill system similar to the court skillset seen in single-player games—and, just as you need to build skills with a player in order to do the best moves, MyGM becomes more enjoyable once you've paid your dues and have more options available to you.
It follows that players will want to advance to that level quickly, but it takes time and patience to do so. Unless, instead of paying your dues, you pay with your credit card. As refreshing as it is to see a sports franchise implement a story mode that revolves around your decisions, it's alarming when the means of attaining that immersion and longevity is cutting corners and expecting player wallets to back it up.
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