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But if anyone is up fifa 16 coins to the task, it would be Rovio and its aviary of Angry Birds. The Finnish mobile developer created a new intellectual property in 2009, and in less than three years, players downloaded the game over a billion times. Since then, the company has wasted no time plastering the cartoon birds and their pig adversaries across all entertainment media and beyond.
The release of Angry Birds 2 late last month began what Rovio refers to as “Phase 2” of its brand expansion, which also includes a major motion picture and parade floats. With such a lofty transmedia plan in place for the next few years, GamesBeat connected via email with Rovio chief commercial officer Alex Lambeek to discuss the details of this second phase and exactly how angry these birds can get.
Despite mediocre reviews, players have already downloaded the linchpin of Rovio’s market “phases” over 20 million times as of August 6, an achievement that hasn’t necessarily guaranteed success yet. But while it has yet to pay comparative financial dividends, according to Lambeek, the sequel still stands as a testament to the original vision of the Angry Birds idea.
“This is the game we would have wanted to create already five years ago,” wrote Lambeek. “This is what our vision about the game and the characters has always been like. www.hellofifa.com At that time, it just wasn’t technically possible to create something like this. Nor had we enough resources back then.”
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