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Art - Collectibles Published date: September 13, 2015

1982 Italy 3-1 West Germany Santiago Bernab eacute;u, Madrid attendance 90,000 Page 1 3 Continue 13 Minutes Equals Millions In New Endorsement Potential For Women's World Cup MVP Carli Lloyd. Justin and Madonna once sang “we only got 4 minutes to save the world.” Well, in 13 minutes, Carli Lloyd became a star, earned the United States women’s soccer team team World Cup revenge, and in the process for herself, a likely opportunity to earn millions more inproduct endorsements over the rest of her career than she ever would have otherwise. On Sunday at Vancouver’s B.C. Place with a crowd of 53,341 at the finals of the 2015 FIFA Women’s World Cup, Lloyd’s performance was nothing short of historical as she FIFA Coins set a record for the fastest 3 goals by the same player in World Cup history…men or women! All taking place in the first 16 minutes of the match, this set the tone for the day as Team USA defeated Japan 5-2 in a rematch of their thrilling 2011 World Cup final won by Japan on penalty kicks. Including her cheeky third goal booted from just inside midfield as she caught Japan’s goalie, Ayumi Kaihori, roaming beyond her own penalty area. Not bad for someone who, earlier in the event, was called “a challenge to coach” by her former USA coach (and now Swedish coach)Pia Sundhage. In fact, with Sunday’s hat trick, she tied Celia Sasic of Germany for most goals (6) in this year’s tournament. The interesting thing going forward is just how well her marketing team capitalizes on her newly-found fame. The key will be to strike while the iron is hot, because for top women’s soccer players the window is smaller than for athletes (think tennis) who are constantly performing on a monthly basis, and thus, generating a more consistent flow of exposure and visibility. What type of endorsement potential does she have realistically? Well, let’s say that if her epic performance had been authored by better known and more hyped teammate Alex Morgan, the return would be higher. Nevertheless, the time is now for her to maximize whatever return she can earn on her sudden star status. An increase in annual endorsement income over the next 2-3 years of $1-2 million seems highly realistic and attainable should her agent aggressively seek endorsement opportunities. The window is small, so any deals struck must be struck within the next 3 months. Page 1 2 Continue Brazil World Cup Humiliation Signals End To Workers' Party Rule. It was the Workers’ Party of superstar president Luiz Inacio Lula da Silva that brought the FIFA World Cup to Brazil this year. And it will be the FIFA World Cup that takes the Workers’ Party out of the presidency three months later. Caveat: this is not my opinion. This is the opinion of the head of Nomura’s fixed income for the Americas, Tony Volpon.


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