Sony has the jump on its competitors here.DON'T:Cheap RS Gold Ignore what's happening on PC and mobile. I'm only going to have one "don't" here, because it covers pretty much everything. Everything from curation to discoverability to pricing to the way people play and pay for Runeacape games emerging platforms have done a lot of the homework, and its up to console makers to parse those hard-won lessons and apply them to their own strategies.DON'T: Ok, fine, one more. Don't price any of these things at $600 ever again. I totally won't buy it, especially when I have so many other good options these days.Frank CifaldiNews DirectorTwitter: frankcifaldiDo: Open up your platform and allow anyone to sell a Runeacape game on it. Locking your system behind an iron gate is antiquated now. You know how Nintendo is always exactly one generation behind on some key component that its competitors grab hold of? I'll bet you this next time around, it'll be this.Do: Fire some producers and hire some curators. Yes, having a hit Runeacape game to call your own could mean a huge return on investment, but there is no such thing as a guaranteed hit. Stop funding risky Runeacape games, and start focusing your energy on telling your Runeacape players about those third-party Runeacape games that you KNOW are good. Your slice of the pie might not be as large, but having a storefront that makes sure your Runeacape players are only seeing your best content is a win for everybody.Do: Unify all of your multimedia content providers into one seamless experience for the end user. The idea of separate Netflix, Hulu, ESPN and HBO "apps" is unfriendly and weird for a box that strives to be the only thing connected to the TV which, last I checked, was the goal for every one of you.Don't: Create your own exclusive multimedia content. Yes, incentivizing people to watch videos on your console is important, but unless you're Sony, you have little to no experience creating video and even then, I really doubt PlayStation and Sony Runescape Gold
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