Sneaker culture in the final analysis the trend derived from a subculture, but Nike shoes by showing ordinary people mad pursuit of perhaps more persuasive than advertising. This is also the activities held in Hong Kong, because the relationship between the famous piece "Sneaker Street", from the 1990s gave birth to the Island on strong Sneaker atmosphere with radiation influence throughout Asia and the world Nike Air Max 90 Hyperfuse Womens market. Chanica Amsterdam: "I have about 500 pairs of shoes in more than 300 pairs of the Air Max." A lot of people thought it was Tinker Hatfield invented the air, but in fact in 1987 ahead of the decade, a contract with Nike Marion Frank Rudy inventor had created a cushion. And Tinker and footwear when he was in charge of research and development department at the sole Mark Parker just opened a window. Mark Parker told the "Daily curiosity", "Air Max is sought after because it allows air to be seen, before people do not know what is the 'Air', they thought it was some of the bubbles, or other imagination." Air Max he described as "form follows function" the perfect design case. Can be said that his explanation is not entirely, Air Max's birth coincides with the rise of the "Product Semiotics" design idea, this concept is exactly Nike Air Max 90 Mens the "form follows function" in reverse. Form follows function that the product design, product form must follow function, not to do meaningless added. But in the face of 60 years appeared a large number of new electronic products, electronic products as "black box", people can not sense the presence of features from the exterior design. So the need for a new design of the product "transparent", so have the sales follow form, form follows the United States and other new direction, and the product is the semiotics of their integration, their concern is symbolic of the design object - in other words, it's what customers expect Yes. Originally embedded in the inside of the sole cushion like an application of the electronic components of the latest technology, leading technology, but no one to give, and that is Nike Air Max Air Nike Roshe Run Mesh technology to create a "new symbol." According to Tinker later revealed, Air Max inspired by the Pompidou Center in Paris, this exposed the various grid, pipelines, emphasizing technology and contemporary architecture known as "high-tech" as a classic, so-called "high-tech", that new technologies conspicuous display, which is the biggest difference between a simple and Air Max cushion. Had been asked to recommend the designer, Mark Parker said:. "Commercial considerations may not be designed to promote the development may affect the design, designed to be an obstacle but as long as the combination of creativity and expand business scale, recognized this role, after you design can play a greater force. "is 29 years of product substitution, the process in simple terms, is that every generation of products to accommodate more gas than the previous generation, with innovative cushioning Nike director David Forland words "foamed material may be broken, but the air will not." this is also visible air cushion shoes was overwhelming marketing theme - though the Nike air Max claims to be a professional athlete to create cutting-edge technology, but their portrayal of advertising technology very vague. March 2016, Nike released Air VaporMax technology, new shoes removed all of rubber, air cushion composed by the entire sole, the slogan is synchronized Run on air. This picture has been on Instagtam nearly 500,000 praise, so far, the Nike Air Max into a new dimension. "Fortune" magazine has been used to describe the Nike savvy marketing skills: "If you open a pair of Nike shoes, you will find hidden inside the entire marketing department." The relationship between technology, design Nike Roshe Run Flyknit and marketing play an Air Max was born from the very subtle.
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