In recent years, Nike advertising slogan that can grab people's hearts deeply, has great influence degree. All this is also Wieden + Kennedy advertising company credit. This was in 2005 to enter the Shanghai advertising company has been working for eight years with Nike Greater China. Many people do not Nike Roshe Run Mesh know even the well-known "JustDoIt" is also the company's masterpiece. Although both good early preparation Li Na win and lose, but to and during the London Olympic Games, Nike and Wieden + Kennedy team throughout the tournament are well prepared to deal with unexpected at any time. Last year's Australian Open final, runner-up Li Na. Nike that "can not be the only calm is determined" to win the hearts of the publicity, either timeliness or creativity have attracted wide attention. Even the foreign media also asked specific meaning of the phrase Chinese Li Na's T-shirt. This year, outside of the "heart'm sky high," the advertisement also has a mixed view. Some people think that the Nike design a little too conservative and like to lose to do to prepare, and even not as good as the final, "Li Na followed by another" copywriting Nike Air Max 95 Womens easy way out. From the first time for self "lightning marketing" public relations point of view, as well as systematic and orderly comprehensive, interactive marketing perspective, Nike is still the "Na marketing" in the biggest winner. Each sponsor wants to grab attention in high light Li Na won, those who have to catch up later, there are also stalled, squandered resources business. In last year's Australian Open runner-up Li Na runner, each of the sponsors of the show as the reference standard, we can easily discern sponsors and brand capacity in the big event Marketing. At that time, Nike, Mercedes, Kunlun Mountains, Erie, did not even speak the BMW mini and event sponsors Kia, have launched a series of "micro-ads," to establish the maximum sentence associated with the brand Li Na and the other sponsors Taikang Life is not Nike Air Max 1 Mens present in this marketing battle. After this year, after Li Na win in the Kunlun Mountains sponsor more than one hour after the group issued a planning copy, but it is in the font and color, followed the march finals "bring a championship home for the holiday" themed ad style. In fact, last year, the Kunlun Mountains "two champions" copy rather touching. "There are two champions, do not give up is the most touching one," "two champions, a smile is the most attractive one," "two champions, I love you the most precious one," We found that: most consumers trust the brand, maybe not the first in terms of sales and market share, but they are to impress consumers through consumer experience, and consumers to establish a strong emotional connection. Former P & G global marketing officer, brand consultant Stengel (Jim Stengel) said: "We found that the major brands increasingly focus on the emotional connection with consumers, because the emotional relationship has a strong influence, and fruitful . This will greatly enhance the affinity of enterprises so that enterprises to a more powerful, promote enterprise development and performance Nike Air Max 90 Hyperfuse Womens progress, "he wrote" growth - forces idea how to drive the world's greatest company's growth and profits "(grow:. how Ideals power Growth and Profit at the World's Greatest Companies) book. "P & G brand look will find that the feelings of its brand advantages far more than other competitors." Stengel adds, "so we have higher market share and growth potential is far greater than those opponents only functional advantage. "now, look at how America's most trusted consumer brands unity --- which perhaps some of you have help.
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